Here at Pure, it’s really not ‘About Us’,
it’s actually all ‘About You’.
At Pure we’re all about creating those life moments...that's why our brides are at the heart of all we do. From the second you enter our luxe showroom, you'll know what we mean...airy, bright and PERSONAL LOUNGES for you and your guests to enjoy, a COOL BAR where you can celebrate your YES and all the other little touches... you'll immerse yourself in the SHOPPING TRIP OF YOUR LIFE, creating your dream bridal look, with your new bestie (aka your super-skilled stylist) by your side, every step of the way! Enjoy the latest designs from Enzoani and Serene by Madi Lane, and create your dream day! 🤍
We can't wait to meet you, hear your story and all your hopes and dreams for your big day.
At Pure Brides, we’re proud to feature an exclusive selection of world-class designer collections, each chosen for their exceptional quality, craftsmanship, and style.
From timeless elegance to modern romance, our curated range includes gowns from leading bridal designers celebrated for their attention to detail, luxurious fabrics, and flattering silhouettes — ensuring every Pure bride finds a dress that feels made just for her.
To us, YOU, our brides are all ICONs and so we have curated our own collection of ICONIC gowns to give you all what you truly deserve. The very best. This exciting collection of gowns is exclusive to Pure and every style is guaranteed to make you feel incredible. Hand selected to offer a wide variety of styles so there is something for every bride, exquisitely hand finished with careful attention to the details, you’ll absolutely feel like an ICON when you say YES to your ICONIC dress.
Choose your preferred appointment online and get ready for two hours of bridal bliss. From the moment you book, you’ll feel the Pure difference — warm, welcoming, and completely focused on you.
Once your appointment is booked, you’ll receive access to your very own Bridal Portal - a private space created just for you. Here, you can browse our entire collection, favourite the gowns you adore, and share more about your wedding plans and personal style. This helps your stylist handpick the gowns you’re most likely to fall in love with, ensuring your appointment feels curated, effortless, and uniquely you.
Whether you arrive in full glam or fabulously natural, we want you to feel completely yourself. Bring your favourite people, wear whatever makes you feel gorgeous and comfortable, and step into the moment. There’s no dress code - just excitement, confidence, and the joy of seeing your dream come to life.
Relax and savour every moment of your private consultation in our luxurious Norwich boutique. With a glass of fizz in hand, you’ll explore breathtaking gowns alongside your stylist, who’s there to guide, support, and celebrate you. It’s a calm, personal, joy-filled experience - all about you, your story, and finding the dress that feels like forever.
When you find the one, we’ll pop the bubbles and celebrate together - it’s a moment you’ll never forget. And from that day forward, we’re with you every step of the way, guiding you through fittings, updates, and all the exciting moments to come. Because at Pure, saying yes is just the beginning… it only gets better from here.
YOUR NEW FAVOURITE DRESS
From start to finish, the experience was truly magical. Every single member of the bridal party was made to feel so welcome and special. They encouraged me to try things I never would have picked myself, and when I had a little wobble, they were right there with so much care and support.
The wonderful Martina has been incredible throughout — her kindness, patience, and attention to detail have made the whole journey unforgettable. I couldn’t recommend her and the team more highly.
If you’re looking for a truly magical bridal experience, this is the place to go. I can’t wait to pick up my dress and celebrate our dream day!” - KEALY KNIGHTS
