Pure’s Very Proud Owner

When I opened the doors to my original little boutique almost 20 years ago I could never have imagined it would become the Pure it is today. But I still love it all as much now as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today and I really couldn’t be more proud of all we have achieved together. And ah yes…I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!

Senior Bridal Stylist

Molly is not only a stylist at Pure, but she is a 'real' Pure Bride having bought her gown with us in 2021 and actually married her gorgeous Jack in the summer of 2022! Chatting all things wedding planning is definitely her thing!

She and jack welcomed their beautiful baby into the world in August 2023 and she is currently on maternity leave, but we will be welcoming her back into the Pure fam really soon...in fact you may see her pop up now and then when she is in for her 'Keeping in Touch' days.

Bridal Stylist

Riro joined our team in January 2022 having worked in another bridal store previously. Her enthusiasm and love of her job as a wedding stylist is clear to see, and she has settled right in to life at Pure and is known for giving me a run for my money with her cheeky sense of humour! She is a real joy to be around, and if Riro is your stylist then be ready to say yes, as she just always seems to instinctvely know the perfect dress for her brides.

Bridal Stylist

Libby is our little pocket rocket!  

She has such a warm and kind soul and there is always an air of calm around Libby...that is, until her brides say 'YES' and then you'll hear her excited celebration all across the shop! She and Riro are like a double act and left when they appear on the stories together, will leave you in stitches!

Social Media Specialist

Jade is the most beautiful lady, both inside and out. She’s switched on, savvy and honestly, hilarious! She has the best sense of humour and is super quick witted and always has the rest of us in stitches! Jade got married herself just a few years ago and is an insta guru, so she is always on top of all the latest trends and what is influencing bridal fashion right now.

Pure’s Pooch

Coco wins the cutest ‘member of the team’ award hands down! She is a little bundle of fluff that occasionally makes an entrance onto the shop floor, despite that being against ALL the rules! She’s even recently gatecrashed a photo shoot making her modelling debut and ending up on the front cover of a regional wedding mag!